Data Deletion

Last updated: July 21, 2026

Vera by magicpin helps merchants manage their marketing and online presence — including WhatsApp, Instagram, TikTok and Google Business Profile. This page explains what data Vera stores for each connected channel and exactly how to have it deleted.

Want everything deleted at once? Email care@magicpin.in with the subject “Delete My Vera Data” and your registered business name or merchant ID. We delete all data Vera holds for your business — across every channel — within 30 days and confirm by email.

WhatsApp (Vera Business Agent)

Vera talks to merchants over WhatsApp using the WhatsApp Business Platform. When you message Vera on WhatsApp, we access and store the following data to provide our services:

Your WhatsApp phone number and WhatsApp profile name
Messages you exchange with Vera (text, and any images or files you send us)
Media Vera generates for you in the conversation (banners, posts, reports)
Customer contacts you choose to import and select, used only to send the marketing messages you request
Message delivery and status logs for the campaigns you send through Vera

How to delete your WhatsApp data

Option 1 — Ask Vera in the chat

Send “DELETE MY DATA” to Vera on WhatsApp. Our team acts on the request and deletes your stored conversation history, imported customer contacts and WhatsApp profile data. To simply stop receiving messages without deleting anything, send “STOP”.

Option 2 — Email request

Email care@magicpin.in with the subject “WhatsApp Data Deletion” and your registered business name or merchant ID. We delete all stored WhatsApp data associated with your account within 30 days and confirm by email.

What happens when you delete

Your WhatsApp phone number, profile name and conversation history with Vera are permanently removed from our systems.
Any customer contacts you imported are deleted, and Vera stops sending marketing messages on your behalf.
Vera stops messaging you immediately.
Messages already delivered remain in the WhatsApp apps of you and your customers (WhatsApp is operated by Meta and those copies are outside our control); we only remove the data stored on our side.

Note: Vera retains chat history for 90 days in the normal course of service, as described in our Privacy Policy. A deletion request removes it sooner.

Instagram

When a merchant connects their Instagram account to Vera, we access and store the following data to provide our services:

Instagram account profile (username, account type, profile picture, follower and media counts)
An access token (stored encrypted) used to act on the merchant’s behalf
Content we publish for the merchant (posts, captions, media IDs, permalinks)
Post insights and analytics (reach, likes, comments, saves)
Comments on the merchant’s posts, for moderation and replies

How to delete your Instagram data

Option 1 — Disconnect from your dashboard (instant)

Open the Vera section of the magicpin partner dashboard, go to connected channels, and click Disconnect next to Instagram. This immediately revokes Vera’s access and deletes your stored Instagram connection and tokens.

Option 2 — Email request

Email care@magicpin.in with the subject “Instagram Data Deletion” and your registered business name or merchant ID. We will delete all stored Instagram data associated with your account within 30 days and confirm by email.

What happens when you delete

Your Instagram access token and connection record are permanently removed from our systems.
Vera stops accessing your Instagram account immediately.
Previously published posts remain on your Instagram account (you control those directly via Instagram); we only remove the data stored on our side.

TikTok

Where the TikTok integration is available, Vera stores your TikTok account profile, an encrypted access and refresh token, and details of the content it publishes for you along with its analytics. Disconnect TikTok from the connected channels screen in the magicpin partner dashboard to revoke access and delete the stored connection instantly, or email care@magicpin.in with the subject “TikTok Data Deletion”. Videos already published remain on your TikTok account.

Google Business Profile

Disconnect your Google Business Profile from the Vera section of the magicpin partner dashboard, or revoke Vera’s access directly from Google’s third-party app permissions page. Either action revokes and deletes the stored OAuth tokens. Email care@magicpin.in with the subject “Google Data Deletion” to also remove the associated profile data we hold.

Contact

For questions about deleting your data, contact care@magicpin.in or message Vera directly on WhatsApp. See our Privacy Policy for full details on what we collect and how long we keep it.